I used to think building a brand meant having all the answers. Then I realized: the best brands aren’t built by people who know everything. They’re built by people brave enough to figure it out together. That’s the energy behind Icons Lab.
Here’s what nobody tells you: the loneliest part of building isn’t the late nights or hard decisions. It’s the silence. The not knowing if what you’re experiencing is normal. The wondering if you’re the only one who feels like you’re making it up as you go. You’re not.
Icons Lab is where we stop performing and start building—together. Strategy sessions that actually move the needle. Accountability that feels like support, not pressure. Access to founders who’ve been exactly where you are and made it through. If you’re done building in isolation, this is for you.
Icons Lab gives beauty and fashion professionals and entrepreneurs weekly clarity, strategy, and accountability to make it happen in months, not years. In just weeks, you could:
- Meet your industry BFFs
- Trade analysis paralysis for a practical, step-by-step plan
- Leverage tried and tested hacks to build an iconic personal brand and business
All without spending thousands on courses, theory or guesswork.
Why IconLabs Works: Work with Joy Stacy for less $93/m – ex-Uncover Skincare, ex-Workspace Global and mentor to 200+ professionals and entrepreneurs. This is your low-cost gateway to coaching. Top performers usually charge $500 – $1,500.
Group Coaching Made Simple
- Live Calls
- Real-Time Answers
- Learn From Others
- Watch replays & access support community
Why not 1:1? Private coaching with Joy in 2026 can cost $700 per package on the lower side. IL gives you personalised advice plus a growth community – for a fraction of the cost. Sign-up.
What you’ll learn
- Industry best practices.
- Pre-launch tactics.
- Campaign tactics.
- Instagram SEO.
- Personal branding.
Joy’s Credibility
She’s built what most people are still dreaming of:
- Coached some of the biggest industry players in and out of Africa such as Godwin Amaechi (Amaechi World), Joycee Awosika (Oriki), Frederick Deegbe (Heel the World) and Jeffter Kwaah (Nishman Ghana & Edge Trandheim) in 2025.
- Launched Uncover Skincare in Kenya and Nigeria and contributed to garnering a community of 80K+ women and a $2.4M investment in 2 years.
- Delivered creative projects at scale for diverse top portfolio clients in fashion, oil and gas, finance, tech and logistics at a Forbes listed tech platform called Workspace Global – used by 500+ brands worldwide including Johnnie Walker, World Bank & The UN.
- Recognized by the African Leadership Group among the top 5% of talent in Africa and secured a $3,000 scholarship as a result.
- Billboard featured at 25.
What are Industry Leaders Saying
“Outstanding! Joy completely transformed how we approach market research and brand strategy. Her insights were sharp, practical, and perfectly aligned with our goals. The Instagram remodel and campaign execution gave our brand a fresh, professional look – engagement and conversions have gone up ever since. Highly recommend for anyone serious about brand growth!”
– Jeffter Kwaah, Men’s grooming
“Joy is a talented and dedicated marketing professional, particularly in the beauty and skincare industry. She played a crucial role at Uncover. Joy’s passion for the beauty and skincare industry is evident in her work, and she possesses a unique talent for translating that enthusiasm into effective marketing strategies. Beyond her marketing expertise, Joy exhibited strong leadership potential, successfully guiding content creation teams with a collaborative and positive approach. It was great to have her as part of the Uncover team and I know her passion will continue to drive success in her career.”
– Jade Oyateru, Uncover COO
“Joy is a very proactive and involved consultant. She has a good sway on how to create branding initiatives and strategies. She is also personable with customers which makes her a strong force to reckon with and an ally for any organization. I personally mentor Joy and I have seen her growth into developing more leadership and strategic qualities and being able to build systems.”
– Sydney Scott, Workspace CEO
“In 2021, I had the opportunity to speak with Joy over a series of sessions in my capacity as a business mentor. She demonstrated a strong ability to articulate the vision for her business. She consistently followed up with updates and scheduled additional sessions when appropriate. I observed the successful launch of her brand consulting business, during which she secured an initial cohort of paid clients while continuing to seek out other learning opportunities to develop relevant skills in pursuit of her business goals.”
– Chris Suzdak, Co-founder The Future List
Packages
- Essential Package: $93/month
Typically 1 session every 2 weeks – Up to 2x/month
3-months minimum. Sessions don’t roll over.
Calls: Tues & Thu afternoons (EAT).
Join my Waitlist today.
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