I used to be obsessed with makeup. Every time my close family, friends and I were heading out, I was the designated makeup artist, blending, contouring, and perfecting their looks like it was second nature. At some point, I was convinced this was my calling: I even launched a beginner’s makeup class.
We were serious about it too! There was a lead makeup artist, a live model, and weekly sessions that felt like we were building something big. But somewhere along the way, I had a realization; I loved doing makeup for myself and my favorite people.
The thought of going beyond that – learning to work with different eye shapes, standing for hours, the physical demands of the job – just didn’t spark joy in the way I thought it would. So, I moved on.
At the time, a friend of mine was running a mindset training company for high school seniors. It so happened that I was eager to try something new, and he suggested I speak at a couple of his events on personal branding.
This sounded interesting, so I consulted a personal branding expert (who also happened to be a psychologist) for guidance, took a course on the subject, and gave it a shot. I actually enjoyed it—especially the part where I got paid—but deep down, I felt this wasn’t my forever thing either.
All this time, I was selling skincare products, but a part of me was dreaming. I wanted to create products of my own and solve more problems. I noticed women complaining about their hands drying out due to sanitizing and washing hands during the pandemic. That’s when we got into the hand cream business.
I realized my knack for building brands thanks to my mentors Jade Oyateru, Chris Suzdak, Sydney Scott and Kibugi Kamau. Somehow, I couldn’t stop thinking about what entrepreneurs with no business background were going through. My interests switched, and with that, we pivoted into consulting.
I initially thought the success of The Album Cover Challenge would be enough to carry the business but I quickly learned otherwise. The real lesson? Success isn’t something you just wait for—it’s something you build, one strategic move at a time.
That’s exactly what we do now, helping beauty and fashion brands craft their own paths to success. Despite experiencing our fair share of challenges on the consulting side of things we’re filling gaps one step (and project) at a time. You can check out my portfolio for more.
Somewhere between the pitch decks and Instagram grids, brands forget: people don’t fall in love with strategies. My job has never been to make brands look good. It’s been to help them remember what they already are. To strip away the noise.
The best brands don’t perform. They reveal. They stand in their truth so clearly that the right people feel it before they even understand it.
The projects you’re about to see—from beauty brands that built 80,000-strong communities to fashion labels that turned cultural pride into wearable art—didn’t succeed because they played it safe. They had the courage to be unmistakably themselves.
This portfolio isn’t about what I’ve done to brands. It’s about what we’ve uncovered together—the identity that was always there, just waiting for permission to take up space.
So here’s what I’ve learned across nighttime strategy sessions, founder tears (the good kind and the hard kind), and campaigns that shifted entire market perceptions: The brands that win are not trying to be for everyone. They’re brave enough to be for someone.
This is almost every project I’ve worked on—and what it really means to build something that matters.
🇰🇪 Meremeta Africa Beauty
Meremeta Africa Beauty is a premium beauty and fashion launch and marketing partner for brands making products with the African in mind.
Social media launched Meremeta Africa Beauty with bold pandemic Meremeta Africa Beauty campaign: The Album Cover Challenge.
This was an invitation to makeup enthusiasts to recreate any music album cover of their choice using makeup or a full hair and makeup transformation.
Within 2 weeks, we sparked 100+ stunning looks by different African women based in Kenya, Nigeria, Egypt, Australia and the UK and 1000+ comments on one post celebrating the creativity.
🇰🇪 Uncover Skincare
Uncover Skincare is a community-built skincare brand that makes skincare products with the African in mind. The products are formulated by experts, backed by science and made in the world’s top skincare labs. The company harnesses the best K-beauty skincare technology with African botanicals.
Created and implemented marketing strategies for successful brand launches in Kenya and Nigeria. This entailed building the brand tone of voice (how they sound as a brand), technical skincare SEO copywriting in an easy-to-digest manner with an average reading time of 2 minutes for blogs, affiliate marketing and guiding content creation teams.
This contributed to garnering a community of 80K+ women and raising $2.4M from 2022 to 2024 to scale across Africa.
🇬🇭 Workspace Global
🇰🇪 Ohana Swimwear
🇬🇭 Nishman Ghana
NO Edge Trandheim
🇬🇭 Heel the World
🇳🇬 Amaechi World
🇰🇪 Vanoma
🇳🇬 Oriki
🇰🇪 Aurasense Beauty
🇳🇬 Jaga Beauty
🇰🇪 Afruveda
🇰🇪 Sunkissed by The Skincademy
SS Aramweer Organics
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