I used to be obsessed with makeup. Every time my close family, friends and I were heading out, I was the designated makeup artist, blending, contouring, and perfecting their looks like it was second nature. At some point, I was convinced this was my calling: I even launched a beginner’s makeup class.

We were serious about it too! There was a lead makeup artist, a live model, and weekly sessions that felt like we were building something big. But somewhere along the way, I had a realization; I loved doing makeup for myself and my favorite people.

The thought of going beyond that – learning to work with different eye shapes, standing for hours, the physical demands of the job – just didn’t spark joy in the way I thought it would. So, I moved on.
At the time, a friend of mine was running a mindset training company for high school seniors. It so happened that I was eager to try something new, and he suggested I speak at a couple of his events on personal branding.


This sounded interesting, so I consulted a personal branding expert (who also happened to be a psychologist) for guidance, took a course on the subject, and gave it a shot. I actually enjoyed it—especially the part where I got paid—but deep down, I felt this wasn’t my forever thing either.
All this time, I was selling skincare products, but a part of me was dreaming. I wanted to create products of my own and solve more problems. I noticed women complaining about their hands drying out due to sanitizing and washing hands during the pandemic. That’s when we got into the hand cream business.
We started experiencing challenges so I did a lot of research, joined dots and somehow realized my knack for building brands. I couldn’t stop thinking about what entrepreneurs with no business background were going through. My interest in problem-solving deepened, and with that, we pivoted into consulting.
I initially thought the success of The Album Cover Challenge would be enough to carry the business but I quickly learned otherwise. The real lesson? Success isn’t something you just wait for—it’s something you build, one strategic move at a time.
That’s exactly what we do now, helping beauty and fashion brands craft their own paths to success. Despite experiencing our fair share of challenges on the consulting side of things we’re filling gaps one step (and project) at a time. You can check out my portfolio for more.
Leave a Reply