Oriki Group is a Nigerian-based, multichannel beauty, luxury, lifestyle and wellness brand specializing in all-natural, botanically based personal grooming and skincare products. They’re a pioneering African brand with deep heritage and science-led formulas. The operate across multiple channels: farm-to-skin retail products, luxury spa chain, wholesale & amenity product line, franchise & expansion and corporate wellness services. I provided high-level recommendations to support their online brand story catching up with their in-store quality and overall experience going into the highest spending quarter of 2025.