Growing up, weekends for me entailed chasing the next skincare miracle with my mum and sister. We wandered from beauty shops to dermatologists trying everything we could to manage my sister’s acne. Some products worked briefly but the results always faded.
I now know that we ought to have given new skincare products a chance to work. We didn’t even give it three weeks for some! Microwave solutions and skincare don’t really go hand-in-hand.
We eventually came across organic soaps – one in particular that kept working – though when we went back for a refill they couldn’t tell which kind it was exactly. Organic soaps were new to the market which probably explains why most of them were not branded. This made it really difficult to pick them apart.
My sister eventually relocated and just eight months later, I barely recognized her. She had glass-skin and her confidence had bloomed. Seeing her shine from the inside out was the moment I realized just how noticeable one’s energy and skin is right off the bat as well as the connection between the two.
My sister’s positive transformation after a long, silent battle acne inspired me to take better care of my skin. I dove into the world of skincare as a result.
I won’t lie, I didn’t know why I was slathering aloe vera gel on my face then but hey, I started seeing results! If you’re embarking on your skincare journey, start with a cleanser, moisturizer and sunscreen. You can click here for more advanced tips if you have the basics covered.
The change in my skin didn’t go unnoticed. Friends from university, strangers even, asked about my skincare routine daily. What used to be a 10-minute walk across campus turned into a routine 30-minute Q&A sessions. I started running late to class just sharing tips and product recommendations with my peers.
One day someone asked me where they could get the products – and without thinking – I offered to source them myself. Meremeta Africa Beauty was essentially born that day. My goal was simple: to help women, especially those like my sister, find easy access to skincare solutions that worked.
What started as importing and selling skincare products grew into something much deeper. I began exploring what more I could do from initiating my first campaign The Album Cover Challenge to Evolving a Hand Cream Venture into a Beauty and Fashion Consultancy Powerhouse and more recently layering a private beauty and fashion industry support group you can read more on here.
The mission remains the same – to support, showcase and encourage the true beauty of Africa and it’s people.
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