The pandemic hit us all hard at some point in 2020 with everyone stuck at home to a point where it wasn’t really healthy. Given my passion for beauty, I decided to be a light in the industry and initiate makeup challenges on Instagram and Twitter in May 2020 🙂
A makeup challenge is a fun test of one’s makeup skills. I was shocked at the amazing talent I came across in the course of this project! I still appreciate these looks because this level of skill and art is the kind that genuinely touches the soul.
Here were some of my favorite looks
Not sure you’re ready for this :p
Here are some of the best looks as voted by our audience
Just when I thought the challenge was done and dusted requests to do part 2 started coming in, and so we made it happen!
Sauti Sol had just released their latest album and I thought why not promote local Kenyan music? 🙂
Here are some of my best looks from part 2
I’ll let you be the judge 🙂
The brand had no active social media presence before the pandemic so the success of the challenge helped in the grand scheme of things. We create a notable online presence long before introducing a product or service into the market with the intention that our audience get the motivation to create during that time. I was also importing and selling skincare products by word-of-mouth as a campus student prior to this and wanted to go a different route. Read more on that business here.
I collaborated with micro-influencers, posted content on our recently created social media pages, and responded to direct messages and comments in the course of this project. We had over 100 looks within just 2 weeks from our audience based in Kenya, Nigeria, Egypt, Australia, and the UK and over 1,000 comments on this compilation video on Instagram. The biggest win for me personally was touching people’s hearts at the right time 🙂
Here’s what some of the people who took part in the challenge had to say:
Here’s what Sauti Sol had to say about Joan Melly’s look:
Check out Meremeta Africa Beauty’s Instagram highlights for all the looks — you won’t regret it 🙂