May 2022 marked exactly 6 months since I first launched Meremeta Africa Beauty’s consulting service for beauty and fashion entrepreneurs. I spent the entire 6 months learning on the job with the help of key mentors while determining what the standard for my brand would be.
So, why relaunch when a business is already up and running? Relaunching is a sign that a business cares about giving it’s customers a better experience over time which is how the best brands in the industry continuously stand out. Relaunching entails making steady adjustments to connect better with customers or your audience.
Different entrepreneurs tend to be at different stages in their businesses so in line with excellence, a core value at Meremeta Africa, we created packages and one-off services so people can save effort by doing things right the first time around. We have services for entrepreneurs launching for the first time and those beginning to fill gaps in their businesses, for instance. Care is taken into crafting brand-specific solutions for each brand which increases confidence in putting one’s brand out there.
Here’s the shift that was reflected in our visual branding so far:
Since relaunching in May 2022 we’ve been handpicking our next potential clients based on who we feel would be the best beneficiaries of what we have to offer at this time. The biggest challenge so far has been getting the clients to make payments within a specific period but that’s just inspired us to think of ways to better position ourselves in 2023.
The first brand we worked with was Afruveda. Afruveda is the first hair care brand of it’s kind to fuse African ingredients with centuries’ old ayurvedic hair care practices and support natural enthusiasts to grow their hair in a healthy manner.
The founder came to us ready to begin filling gaps in her business. We handled their customer and competitor analysis, brand shoot, brand strategy, first pop up, brand relaunch on Instagram and Facebook, collaborations with 5 young Kenyan influencers, and social media management for a month. There was a reach of over 9,700 from one of the launch posts within a week and 4 people sharing a post to people in their network within just 2 hours of launching.
The brand was revamped to be playful, daring, spirited, creative and passionate as you might be able to tell here:
We also supported them at their first pop up as you can see from screenshots of my Instagram story in July 2022:
The Meremeta Africa team team has grown from a team of 1 in November 2021 to 3 in May 2022 and now 4 members comprising myself, my virtual assistant Kellen, media planner Lisa and client success lead Florah.
Lookout for my next couple of blogs for more on the amazing team ensuring our clients feel more in control of the direction of their businesses and less overwhelmed. I’d love to know if any of this resonated 🙂