Intro

Here’s what nobody tells you about growth: the loneliest part isn’t the late nights or hard decisions. The not knowing if what you’re experiencing is normal. The wondering if you’re the only one who feels like you’re making it up as you go. You’re not.

Icons gives the beauty an d fashion ecosystem clarity, strategy and accountability to make it all happen in months, not years.

In just weeks, you could:

  • Meet your industry BFFs.
  • Trade analysis paralysis for a practical, step-by-step plan.
  • Leverage tried and tested hacks to build an iconic personal brand and business.

All without spending thousands on courses, theory or guesswork. Checkout my waitlist.

Why Icons Works

Work with Joy Stacy for $93/m – ex-Uncover Skincare, ex-Workspace Global and mentor to 200+. This is your low-cost gateway to coaching. Top performers usually charge $500 – $1,500+

Group Coaching Made Simple

  • Live calls
  • Real-time answers
  • Learn from others
  • Watch replays & access support community

What you’ll learn

  • 360-degree industry best practices.
  • Personal branding.

Why not 1:1? Private coaching with Joy costs around $700 on the lower side. Icons gives you personalized advice plus a growth community – for a fraction of the cost. Join my waitlist.

Joy's Credibility

She’s built what most people are still dreaming of: 

  • Proven track record driving growth for tech-enabled businesses including a 2019 Forbes listed tech platform, Workspace Global, that has generated way over $500K+ in traction since & Uncover Skincare, a Kenyan brand on both the 2024 Vogue Listed 100 Innovators and 2025 Bloomberg’s Top African Startups.
  • Coached some of the biggest beauty and fashion industry players in and out of Africa such as Amaechi World, Oriki, Heel the World, Ohana Swimwear, Nishman Ghana & Edge Trandheim.
  • Shaped Uncover Skincare’s tone of voice through technical skincare SEO copywriting in an easy-to-digest manner and other effective marketing strategies which contributed to garnering a community of 80K+ women and a $2.4M investment in 2 years.
  • Facilitated delivery of creative projects at scale for diverse top portfolio clients in fashion, oil and gas, finance, tech and logistics at Workspace Global – used by 500+ brands worldwide including Johnnie Walker, World Bank & The UN.
  • Recognized by the African Leadership Group among the top 5% of talent in Africa and secured a $3,000 scholarship for a 21st century skills project management training.
  • Social media launched Meremeta Africa Beauty through a successful pandemic makeup storytelling campaign, The Album Cover Challenge, that garnered 1,000+ comments on a single post organically, recognition from Afropop band Sauti Sol, 100+ female superfans on Twitter and Instagram based in Kenya, Nigeria, Egypt, the UK and Australia & 50+ positive reviews within the first 2 weeks. Participants also had a lot to say about the experience. You can read on here.
  • Launched Meremeta Africa Beauty‘s consulting service with the support of seasoned entrepreneurs such as Chris Suzdak and Sydney Scott in 2021.
  • Been in the dynamic world of beauty and fashion since 2017. Check out her product descriptions from back in the day.
  • Billboard featured.

Packages

1. Essential package: $93/m

  • Typically 2 sessions every 2 weeks – up to 2x/month.
  • 3 months minimum. Sessions don’t roll over.
  • Calls: Tue & Thur (afternoons) EAT.

Join my waitlist.

2. Custom packages: $700+

  • Personal or business coaching for your premium/luxury brand.
  • Ongoing technical beauty and fashion SEO copyediting support.
  • Paid opportunities such as speaking or MC engagements at relevant events.
  • Open to discussion.

PS – I accept complimentary invites for in-person premium and luxury events and experiences for good conversations sake.

Contact me.