Hey there! My name is Joy Stacy. I’m passionate about supporting, encouraging and showcasing the true beauty of Africa and its people. I’m the founder of Meremeta Africa Beauty, a consultancy based in Kenya that currently partners with beauty entrepreneurs with a special attachment to the African continent to launch and grow their brands in Kenya.

Beauty entrepreneurs often lack the expertise to successfully launch and grow so all they need to do is jump on a few calls and/or in-person meetings with us and let us do the hard work to accelerate the impact of their brands within 3 to 6 months. We provide insights on best practices, sales support and flexible implementation support options ranging from light-touch to full-experience support.

Feel free to schedule a free 30-minute consultation or introduction call with me here if you’d like to have a chat, build a value-adding relationship, partner, invest in me or receive free high-level recommendations for your business if you’re a beauty entrepreneur anywhere in the world. I also provide founder support to new entrepreneurs, copywriting support, personal brand training and business therapy for individuals or groups at $35/hour. You can schedule a call with me at the bottom of this page indicating the reason for the call on the relevant section and read on for more.

PS – I love outdoor activities and value balance, adventure, and authenticity.


It was a pleasure working with Nicholas Ochwada who is the founder of Niko Creative Kenya, an award-winning creative design studio based in Nairobi, Kenya that focuses on graphic, website, motion and UI/UX design. The task was to design a simple website with a clean layout that appeals to the reader.

All edits on this site are done by Malik Ibrahim, founder of Dashtails, a reliable technology partner that increases organizations’ productivity and efficiency levels by implementing the best IT services to suit business requirements.


My background is in international business with a focus on entrepreneurship and I’ve been in the beauty industry for 6 years during which I’ve ran 3 beauty businesses. My first business entailed importing and selling skincare products from the UK to my peers during my sophomore year during which I also had my first consulting experience for a restaurant business in Nairobi called Twisted Grill where I increased revenue by 15% within a 6-month period. My second experience in consulting was during a small business consulting class by Prof. Scott Bellows, chairman of the United States International University – Africa (USIU-A) incubator, for a new luxury hospital in Kilimani (Nairobi) in my senior year. I was part of the team that reviewed and updated their SOP manual.

I went on to launch my second business – a hand cream line in Kenya to support women battling dry hands during the pandemic and ended up failing, like many entrepreneurs. You can read more on that here. My failure stemmed from lacking insights on best practices and working with too many independent parties which is why my drive and passion are now invested in ensuring that beauty entrepreneurs have a quality consulting service they can turn to for everything starting with sales.

I’ve since collaborated with cross-functional teams at Uncover Skincare, a community-built skincare brand made with the African in mind, as a marketing and content consultant. I increased website traffic by 50% in 2022 through targeted content campaigns & SEO optimization strategies pertaining to 60 blogs which I wrote and edited resulting in a 30% increase in sales in 2022. I thereafter generated sales worth Kes 21,000 in my first month as an affiliate marketer. You can use my code JOY10 or shop using my discount link here for 10% off most Uncover Skincare purchases. I highly recommend the “I Am Brilliant” Vitamin C sheet mask if you want to glow with the Essentials Skincare Kit if you’re a beginner. Binging the blogs earlier mentioned on the website will give you an idea of how to go about skincare in general. You can also check out my review of the Uncover Argan Hydrating Moisturiser (which I also love) here. I know how tricky skincare can be so I TRULY hope this helps.

I also led brand accelerator projects in partnership with senior leaders as a brand consultant at Workspace Global, a highly tech-enabled Forbes-listed branding service based in Ghana, where I implemented proactive client engagement strategies, provided exceptional customer service and drove repeat business while handling diverse portfolio clients in the Ghanaian and Kenyan market until March 2023. I had a 98% client retention rate and contributed to repeat business averaging $2,000 every month. I also spearheaded the implementation of a CRM system, resulting in improved data accuracy and a 30% reduction in response time to customer inquiries.


In March 2021, I was identified among the top 5% of talent in Africa by the African Leadership Group and received a $3,000 scholarship alongside 100 peers in different African countries for a highly sought-out 21st century skills training on Project Management and Creative Collaboration. I thereafter launched my consultancy for beauty and fashion entrepreneurs at an accelerator in November, that same year, with the help of established African entrepreneurs in the branding and consulting space.

In May 2023, I got certified as a founder by serial entrepreneur Fred Swaniker and the Mastercard Foundation after graduating from a founder academy into an incubator to get access to foundational step-by-step venture building support so I could grow my revenue through enhanced sales strategies and become investor ready. I’ve since built sales forecasts and other investor-readiness documents plus signed Meremeta Africa Beauty’s first $1,000 clients as of August 2023.

My strengths include Sales, Strategy, Brand Consulting, Project Management (Basecamp & Excel) and Copywriting. I’m also a Google certified digital marketer looking to put the best brands in my industry on the map to enhance the confidence in our skin, continent, and heritage as Africans.


I guarantee sales and create brand-specific solutions for beauty entrepreneurs to help them feel confident about putting their brands out there, focus on the aspects of their businesses they enjoy most, have fun doing business, and feel guided, supported, and empathized with.

Fun facts

Stacy means fruitful.

My secret hobby is sketching.

I’ve kept a gratitude journal since 2019.

I got my first billboard feature in Kenya in 2022.

My favorite actor of all time is Leonardo di Caprio.

One of my dreams as a child was to open a huge clothing store.

I almost ended up being an aeronautical engineer because I liked physics until I saw the day-to-day requirements of the job in real time and excused myself from that kind of labor 🙂

My top Eastern African cuisines so far are Swahili, Somali, Ethiopian, and Sudanese.

Outside Africa I’d have to go with Indian, Japanese, Spanish, Italian, and Thai cuisines.

I’m a certified mixologist by Bacardi for fun.

I grew up listening to rumba by popular central African artists such as Franco and Madilu system courtesy of my dad.

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