The pandemic hit us all hard at some point in 2020 with everyone stuck at home. The boredom was real so my team and I initiated makeup challenges on Instagram and Twitter . A makeup challenge is a fun test of one’s makeup skills.

I was shocked at the amazing talent I came across in the course of this project! This level of skill and art is the kind that genuinely touches the soul.
Here were some of my favorite looks:
Not sure you’re ready for this :p











Here are some of the best looks as voted by our audience


Just when I thought we were done requests to do part 2 started coming in, and so we made it happen!

Sauti Sol had just released their latest album and I thought why not promote local Kenyan music? 🙂

Here are some of my best looks from part 2
I’ll let you be the judge 🙂












We managed to create a notable online presence long before introducing a product while giving our audience the motivation to create during that time. I was also importing and selling skincare products by word-of-mouth as a campus student prior to this and wanted to go a different route. Follow my story here.

I collaborated with micro-influencers, posted content on our social media pages, and responded to direct messages and comments in the course of this project. We had over 100 looks within just 2 weeks from our audience based in Kenya, Nigeria, Egypt, Australia, and the UK and over 1,000 comments on this compilation video on Instagram. The biggest win for me personally was being a light at such a dark time.
Here’s what some of the people who took part in the challenge had to say:









IG: @mandisa_08
IG: @_nadiyah.s
IG: @lizwakamau
IG: @beatsbydaluul
IG: @amy.wambui
IG: @malaikah_raja__1
IG: @t_boy2.4
IG: @waithera19
IG: @fidele_alain
IG: @rosabellaa
IG: @beliah_boo
IG: @baby_.meg12_
IG: @c.h.i.t.e.r.i
IG: @rene_wena
IG: @luckygirlforeva
IG: @nyakwakah_
IG: @ashley.waithera
IG: @tysha_katrina
IG: @lookslikekali
IG: @_neema.h
IG: @hellaaaaine
IG: @victoria.imani
IG: @ubora.beauty
IG: @laiksy
IG: @nmkaccesories
IG: @_kinyaaaaa
IG: @kinyanjuiwangui
IG:@wairimu.ngari
IG: @debbie.gitonga
IG: @arshlynn_
IG: @thirimbubbles
IG: @tracy._kariuki
IG: @nyamoki_
IG: @lochiilochii
IG: @jules_ridley
IG: @bran.di90
IG: @tamara.ajwang