The pandemic hit us all hard at some point in 2020 with everyone stuck at home. The boredom was real so my team and I initiated makeup challenges on Instagram and Twitter . A makeup challenge is a fun test of one’s makeup skills.

I was shocked at the amazing talent I came across in the course of this project! This level of skill and art is the kind that genuinely touches the soul.
Here were some of my favorite looks:
Not sure you’re ready for this :p











Here are some of the best looks as voted by our audience


Just when I thought we were done requests to do part 2 started coming in, and so we made it happen!

Sauti Sol had just released their latest album and I thought why not promote local Kenyan music? 🙂

Here are some of my best looks from part 2
I’ll let you be the judge 🙂












We managed to create a notable online presence long before introducing a product while giving our audience the motivation to create during that time. I was also importing and selling skincare products by word-of-mouth as a campus student prior to this and wanted to go a different route. Follow my story here.

I collaborated with micro-influencers, posted content on our social media pages, and responded to direct messages and comments in the course of this project. We had over 100 looks within just 2 weeks from our audience based in Kenya, Nigeria, Egypt, Australia, and the UK and over 1,000 comments on this compilation video on Instagram. The biggest win for me personally was being a light at such a dark time.
Here’s what some of the people who took part in the challenge had to say:










IG: @mandisa_08

IG: @_nadiyah.s

IG: @lizwakamau

IG: @beatsbydaluul

IG: @amy.wambui

IG: @malaikah_raja__1

IG: @t_boy2.4

IG: @waithera19

IG: @fidele_alain

IG: @rosabellaa


IG: @beliah_boo



IG: @baby_.meg12_


IG: @c.h.i.t.e.r.i

IG: @rene_wena

IG: @luckygirlforeva


IG: @nyakwakah_

IG: @ashley.waithera

IG: @tysha_katrina

IG: @lookslikekali

IG: @_neema.h


IG: @hellaaaaine

IG: @victoria.imani

IG: @ubora.beauty

IG: @laiksy

IG: @nmkaccesories

IG: @_kinyaaaaa

IG: @kinyanjuiwangui

IG:@wairimu.ngari




IG: @debbie.gitonga

IG: @arshlynn_


IG: @thirimbubbles

IG: @tracy._kariuki

IG: @nyamoki_

IG: @lochiilochii

IG: @jules_ridley

IG: @bran.di90

IG: @tamara.ajwang